About Hammock Magazine
Hammock is a digital magazine about modern culture and lifestyle. The magazine has a fully positive mood and aims to offer its readers interesting, relevant, entertaining and educational content.
The magazine was founded in 2018, and as the brand continues to actively function on Georgian market, it needed an update of its logo and visual style, so that both would represent Hammock's brand essence and overall vibe clearly.
About the Concept
Positivity can be found anywhere - and Hammock Magazine is there to help you do it. As the brand’s name concept is chosen to express a random association of a positive emotion, we've built branding concept around the same direction.
In a world full of negative and boring information, Hammock Magazine has an important role, which includes sharing interesting, relevant, positive and educational content to people. That’s exactly why we decided to build the brand identity purely on visual associations, that evoke positive emotions and moods.
In order to maintain the clear and consistent visual language, detailed brand book was created.
Client: Hammock Magazine
Art Direction and Graphic Design by: Masho Nartkoshvili & Meko Tchikadze
All editorial images are courtesy of Hammock Magazine
